GO SPORT: BRIDGE STORE LOCATOR

GO Sport is a French sports retailer. The brand launched its first store in Poland in 1998. With almost 20 years of experience on the Polish market, GO Sport runs its 30 stores across the country with great success.

THE CHALLENGE

How to attract online shoppers to traditional stores?

GO Sport wanted to increase brand awareness and numbers of visitors in its stores. To attract online shoppers to visit GO Sport offline, the company emphasised the wide range of sportswear and professional services available in-store. But to make it easier for online customers to find stores, the company had to build a better local online presence.

THE SOLUTION

STORE LOCATOR

The implementation of the BRIDGE Store Locator enabled GO Sport to improve the online visibility of its stores while making it easier for customers to find the nearest location. As part of this solution, each store received a dedicated Local Page containing store information, directions, opening hours and services offered. Now, whenever customers are looking for information about the nearest place to buy a bike, skiing equipment, sportswear or accessories, GO Sport pages appear at the top of search results.

With assistance from AXIA Digital, BRIDGE increased the number of offline store visits through SEO optimised Local Pages.

150%

more visitors monthly on BRIDGE comparing to previous store locator

48%

visitors redirected to corporate website from BRIDGE in 2016

1ST

page in organic results in high-competition keywords

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