INTRODUCING CONNECTED STORES
Digital transformation of stores is far more than just a fashionable trend, it is now an essential component of success in retail.
Modern customers expect the same level of experience and satisfaction on all channels. To meet and exceed expectations, AXIA Digital removes the boundaries between physical and electronic commerce. As a result, shoppers receive better experience, and retailers benefit in a number of ways:
- More attractive points of sale
- Increased customer loyalty
- Higher sales and ROI
ONE TERMINAL WITH MANY FUNCTIONALITIES
DIGITISED POINTS OF SALE PROVIDE UNPARALLELED PURCHASING EXPERIENCES
Powered by the right systems and devices.
Fitting digital solutions in stores isn’t enough, as customers still need to be attracted and converted. The real challenge of digital transformation in retail lies in selecting the right solution that meets customer expectations and brings a return on investment for the retailer. The solution has to have measurable results in terms of increasing in-store traffic and revenue. As pioneer in this field, AXIA Digital implements high value-added solutions to support retailers in digital transformation. The team of experts assists clients in selecting and implementing the right solutions that allow for the highest conversion rates at points of sale.
AXIA Digital designs, manufactures, distributes and integrates dynamic display solutions, kiosks and interactive furniture. When working with retailers, AXIA Digital considers:
- Specific strategies and objectives for each client
- The best customer experience throughout the journey
- The delivery of the right content at the right time at points of sale
- Most optimised buying paths to accompany the buyer right up to payment
AXIA DIGITAL TRANSFORMS POINTS OF SALE INTO UNIQUE SHOPPING EXPERIENCES
Action and communication ideation
Graphic design and visualisations
Dedicated software applications
Complex logistics services
Hotline for stores
Reporting for clients
KEY SUCCESS FACTORS WHEN WORKING WITH AXIA DIGITAL
Aesthetic, customisable design
Point of sale design has a tremendous impact on user adoption and brand recognition.
Variety of useful components
Kiosk components can be selected in line with requirements, for example with a bigger screen or a barcode scanner.
Customisable software applications
Software used can be tailored to specific needs, for example an interactive interface or catalogue display.
Unparalleled Project Management
From consulting on the solution, to production, logistics and kiosk maintenance.
CREATE IN-STORE TRAFFIC WITH LOTTERY TERMINALS
AXIA Digital assists retailers in launching in-store digital solutions with a set of marketing tools tailored to specific needs and budgets. Interactive gaming terminals work particularly well in terms of generating point-of-sale traffic, encouraging shoppers to visit and building customer loyalty.
KIOSKS AND INTERACTIVE FURNITURE
AXIA Digital specializes in the integration of innovative touch technologies from 7 to 103 inches. The team implements custom kiosks and interactive furniture, integrating state-of-the-art technology solution best suited to each retailer’s needs.
TOUCHSCREEN INTERACTIVE TERMINALS
Compact, wall-mounted or stand-alone, AXIA Digital offers terminals with the latest touch technologies that work within environmental constraints. Interactive terminals come with a variety of add-on options:
- Barcode readers
- RFID readers
- Backlighting on fronts and sides
From 32 to 65 inches and more, AXIA Digital’s interactive displays are designed and implemented with desired uses in mind. Their solid and stable structure provides wide-ranging functionality, and interactive displays can be used during shows or in stores to provide additional information.
By coupling screens with video projectors, AXIA Digital makes it possible to transform simple showcases into large, interactive windows. Apart from the design and implementation of this solution, AXIA Digital also offers specialist high-brightness LCD displays to use in displays.
PC PANELS AND TABLETS
AXIA Digital offers a range of compact touchscreen panels specifically designed for interactive terminal and dynamic display applications. With sizes from 7 to 22 inches, these solutions come equipped with bright TFT panels enabling resistive or capacitive sensing. All panel and tablet solutions are compatible with steel frames offered by AXIA Digital, allowing for flat or inclined mounting.
AXIA Digital provides mini screens in sizes from 7 to 24 inches. Video screens work particularly well in dynamic point-and-shoot displays. Retailers often work with mini screens to present interactive video content to in-store customers. Content can be easily changed via inserting a USB stick, a memory card or through the networked digital signage solution deployed by AXIA Digital.