PIM – PRODUCTS INFORMATION MANAGEMENT
WHAT IS PIM?
Products Information Management systems (PIM in short) help centralise and harmonise marketing and technical information related to product listings and catalogues. AXIA Digital specialises in implementing and managing PIM systems for a range of customers in retail. See below how PIM can bring advantages in digital retail environments and eCommerce.
BENEFITS OF PIM
WORK WITH MORE DATA
- Collect data from a variety of sources, including company ERP systems or supplier databases
- First define and then clean sets of data to be integrated in the eCommerce catalogue
- Set priorities between different sources of data
MAINTAIN QUALITY CATALOGUES
- Build better descriptions with marketing or technical information
- Classify and associate products to catalogues
- Translate descriptions into a number of languages
- Manage the lifecycle of data more efficiently with improved data quality
DEVELOP MULTIPLE CHANNELS
- Manage multiple sales channels, from eCommerce, through print and mobile, to marketplaces
- Easily assign catalogues and data for each channel
- Streamline brochure printing with sending data directly to web-to-print software
WHY USE A PIM SYSTEM?
PIM systems give improved quality and consistency of product information across channels
Onboarding for suppliers and data providers is easier and quicker
A PIM system can serve as the main repository for product information
WHO NEEDS A PIM SYSTEM?
Marketers who think great customer journeys are essential in successful omnichannel eCommerce
Data Governance Managers who need to ensure data is consistent and well structured
Buyers who need to build stronger relationships with suppliers
ECommerce Managers who understand the impact of product information on sales
WHAT KINDS OF DATA ARE HELD IN PIM SYSTEMS?
Marketing data, including product descriptions, stories or labels
Media files, such as images, PDF files or videos
Technical data, for example measures or ingredients
User-generated content, such as comments or ratings
WHY DO RETAILERS NEED PIM SYSTEMS?
PIM systems have been developed to cope with large quantities of diverse product information. Imagine tens or hundreds of thousands of SKUs, numerous attributes and an almost infinite number of product images and descriptions in a constant stream from suppliers, all landing in one system in an organised manner. This is exactly what a PIM system does, and this is why AXIA Digital assists customers with implementing such solutions in response to the growing complexity of digital retail. AXIA Digital’s team supports retailers in the busy world of digital shopping through deploying PIM systems in 5 important steps.
STEP 1: CENTRALISE ALL PRODUCT INFORMATION IN ONE PLACE
With AXIA Digital, retailers can ensure that different sources of data are all centralised in one PIM system, so that sales and support teams have a reference library suited to the needs of the digital era and all product information and data changes are streamlined.
STEP 2: DISTRIBUTE PRODUCT DATA ACROSS ALL CHANNELS
Following centralisation, AXIA Digital works with clients to ensure that all data and information is efficiently distributed across all channels. All PIM systems recommended to clients are equipped with interfaces connecting to nearly all available eCommerce platforms.
STEP 3: STREAMLINE SUPPLIER ONBOARDING
Retailers often work with vast numbers of suppliers who deliver documents, spreadsheets or media in different formats. Using a PIM system supported by AXIA Digital, clients can easily create rules and workflows to ensure that they receive the right types of data from all providers.
STEP 4: LAUNCH DIFFERENT LANGUAGE VERSIONS
PIM systems support up to 210 different language versions, and a dedicated language interface facilitates translation and localisation. With AXIA Digital, retailers can easily launch different versions of their product catalogues and descriptions to expand internationally.
STEP 5: REDUCE TIME-TO-MARKET
After clients have streamlined their back-end operations and prepared international versions of their eCommerce sites, they often work with AXIA Digital to make the most out of the PIM system to reduce the time it takes to deliver products to markets through different channels, reaping the ultimate benefits of implementing PIM.
AXIA DIGITAL CONSULTING
AXIA DIGITAL BUSINESS ANALYSIS
Before a PIM system is implemented, retailers need to invest time to design the overall architecture of the new system and define data structures and taxonomies. AXIA Digital’s business analysts can assist at this stage with their expertise to identify objectives, gaps and risks in the project through a proven methodology and a series of discovery workshops.
AXIA DIGITAL TECHNICAL CONSULTING
Once the overall architecture and structure of the PIM system has been defined, retailers often call AXIA Digital to work on the technical specification of the system and develop requirements for the new system. The team has the right technical expertise to consult retailers on the best choice for their needs.
AUDIT WITH AXIA DIGITAL
AXIA Digital conducts business and technical-level audits to ensure that PIM systems are used to their full potential. The team expertly analyses catalogue structures for compliance with business rules and standards, verifies the underlying code for best practices and tests server installation to ensure full optimisation, security and ease of maintenance. AXIA Digital’s clients also receive a set of detailed instructions with guidelines on how to improve the PIM system to serve customers better and increase staff productivity. Interested in AXIA Digital’s services?